
TRADE FAIRS | 15 January 2026
PSI Düsseldorf 2026 - Meetings that build the industry
From 7–9 January 2026, representatives of PIAP took part in the PSI Trade Show Düsseldorf - one of the most important events for the promotional products industry in Europe.
For several days in January, Düsseldorf once again became a meeting point for the entire industry: manufacturers, importers, agencies, suppliers and industry organizations from all over the world. For PIAP, it was an intensive yet highly valuable time - filled with conversations, meetings and the exchange of experience.
Conversations That Matter
PSI is not only about product presentations and market novelties. Above all, it is about people and relationships, which play a crucial role in our industry. During the event, we met with nearly 60 Polish exhibitors, as well as many international partners.
Each meeting was an opportunity to discuss challenges, trends and real market needs. It was also a chance to look at the industry from a broader, international perspective and to compare experiences of companies operating in different countries.
Premiere of “Marketer’s Essentials 2026”
A particularly important moment of PIAP’s presence at PSI this year was the offline premiere of the new edition of the “Marketer’s Essentials 2026” catalog. It was at PSI that the catalog was presented to event participants for the very first time.
The new edition is not only a collection of offers from PIAP member companies, but also a practical source of inspiration for marketers, procurement departments and professionals responsible for building customer relationships through promotional products. Combining meetings with PIAP members and the catalog’s debut was a natural and highly symbolic element of our presence at PSI.
Networking and International Cooperation
One of the key aspects of PSI is networking, which has long been the foundation of PIAP’s offline activities. Particularly valuable were the conversations held in the International Lounge, where meetings with representatives of industry organizations from other countries took place.
We would like to thank European Association Cooperation (EAC) for the inspiring discussions and the opportunity to exchange experiences. PIAP’s active membership in EAC allows us not only to broaden our horizons, but also to strengthen the position of the Polish promotional products industry in the international environment.
Creating Industry History Together
Participation in PSI was also an opportunity to support the Guinness World Record attempt - an excellent example of initiatives that promote the entire promotional products industry in a creative and engaging way. And most importantly - the record was successfully achieved!
Thank You for the Meetings
Finally, we would like to emphasize what matters most: thank you for every conversation, every meeting and every moment devoted to sharing experience - both with current PIAP members and with companies that decided to join the Chamber.
It is thanks to such meetings that the promotional products industry continues to develop in a conscious, partnership-based and relationship-driven way.