Quality Without Compromise

The International Advertising and Printing Trade Fair PROMO SHOW took place on February 11–12, 2026 at EXPO XXI in Warsaw. For years, the event has held a key position in the marketing industry calendar, as confirmed by the high attendance at this year’s edition. The trade fair offers a wide range of modern solutions and trends in advertising and printing, presented in a convenient central location in the capital.

PROMO SHOW is dedicated to advertising agencies, printing houses, and marketing professionals.

– We measure the success of the trade fair primarily by exhibitors’ feedback, and virtually all of them have already confirmed their booths for the 2027 edition. Exhibitors noticed a significant increase in the number of international visitors. Our international activities and campaigns have delivered the intended results. For most visitors from Central and Eastern Europe, we have become the key trade event gathering leading suppliers. Maintaining the quality of the event will remain our priority – says Robert Załupski, CEO of OOH magazine, the event organizer.

Global Reach of the Trade Fair

This year’s edition attracted a record number of international guests compared to previous years. Visitors included representatives from Lithuania, Latvia, the Czech Republic, Slovakia, Ukraine, and the United Kingdom, as well as companies from Finland, Norway, Sweden, Greece, Portugal, Spain, Romania, Denmark, Estonia, Ireland, Croatia, Hungary, Austria, France, the Netherlands, Slovenia, Bulgaria, Georgia, and Italy. Registrations were also recorded from more distant parts of the world, including India, the United Arab Emirates, and Turkey.

Such strong international interest is the result of effective global promotion, which attracted participants from around the world.

SUPER GIFT Competition

This year’s edition of the SUPER GIFT competition attracted many trade fair participants. A total of 86 entries were submitted. Visitors could vote for their favorite promotional products in seven categories: Products up to PLN 5, PLN 5–20, PLN 20–50, PLN 50–100, above PLN 100, as well as GIFT BOX and Super Business Gift – an award for the best promotional product aimed at managers. Vote counting is currently underway, and the results will be announced soon.

PROMO SHOW Gala – The Third Day of the Trade Fair

On the first day of the trade fair, a ceremonial gala was held, attended by over 1,000 participants – exhibitors and representatives of advertising agencies from Poland and abroad. For years, this evening has been regarded as the informal third day of the fair, providing an excellent opportunity for business networking in a relaxed atmosphere.

During the official part of the event, companies celebrating their anniversaries appeared on stage, and interviews with their representatives were featured in the latest issue of OOH magazine. The distinguished companies included: Teabag, Barański Tekstylia Reklamowe, VINOVE, Podkładki24, Salon Reklamy, OpenGift.pl, EBK Reklama, SIDE Gifts, JettStudio, Nomar, Wilk Elektronik, NOEX, Regatta Ltd., Nobilia (brand of SLODKIE), Kapatex, doppler.

Gala video:
https://youtu.be/zSCTmxNCGL4?si=_dxptG87I-KebwdZ

The gala partners were: OpenGift.pl, SIDE Gifts, Headwear Professionals, ID® Identity, Adsystem, BLUE COLLECTION.

This year, the Exhibitors’ Evening was organized in a White Circus theme. The event was full of positive energy and business conversations. Spectacular costumes, acrobatic performances, and theatrical staging created a unique atmosphere.

Short video recap of the event:
https://youtu.be/-fxykCn43dM?si=KfXDNlov1Imm4eIu

The next edition of PROMO SHOW will also take place at EXPO XXI Warsaw on January 27–28, 2027.