The SOLO company, founded by Alain Milgrom in 1991 and headquartered in Paris, has in recent years established itself as the #2 player (behind the publicly listed New Wave Group) in the European personalized products market. A key factor was its 2022 acquisition of the Dutch full-service supplier midocean, which created the first truly comprehensive solution for hard goods and textiles in the global personalized products market. This acquisition fueled accelerated revenue growth, confirming the ongoing consolidation trend in a highly fragmented European market and drawing the attention of private equity firms.

With Platinum Equity on board as a sponsor, financing for the company’s ambitious growth plan has been secured.

Audélia Krief, Group CEO and the visionary architect of the collaboration between Solo and midocean, explains:
“Solo aims to shape the future of personalization — one that is not only highly efficient but also sustainable, designed to meet today’s challenges and anticipate tomorrow’s needs. This requires continuous investment in services, automation, and innovation, which is now possible thanks to Platinum Equity’s financial backing.”

Stephen Gibson, President of Solo and former President of midocean, adds:
“The personalized products market is evolving quickly, with both large corporations and SMEs seeking inspiration, efficiency, and a better quality-price ratio. We believe Platinum Equity is an ideal partner to financially support the company’s program and help it meet this demand through ongoing innovation and process automation.”

Louis Samson, Co-President of Platinum Equity, stated:
“Solo’s strong foundations and entrepreneurial heritage make it an excellent fit for our hands‑on approach to creating value. We have great confidence in the management team and the company’s core strengths. We believe that our M&A resources and operational expertise can help the company accelerate its growth and support new innovative solutions for an increasingly complex personalized products market.”

Malik Vorderwuelbecke, Managing Director of Platinum Equity, said:
“Solo’s integrated model — combining distribution scale with on‑demand customization — delivers significant benefits to Solo and its B2B customers in terms of cost, product range, inventory availability, and speed. In a highly fragmented market, these strengths position the company as an attractive platform for both organic growth and strategic acquisitions. We will pursue geographic expansion and entry into new product categories.”

About SOLO
Solo stands out as a key player in the semi‑finished and personalized products market, offering creative, functional, and sustainable solutions. Through the merger of Solo Group and midocean in 2022 — combining 33 and 60 years of experience, respectively — the company delivers a comprehensive range of products, textiles, and customization services, helping brands stand out in a competitive environment. Thanks to its expertise and responsible approach, Solo builds fair partnerships across the value chain, providing solutions that address environmental challenges and meet customer expectations. With more than 1,600 employees across Europe and Asia and a network spanning over 60 countries, Solo supports its customers both globally and locally.

Websites
Corporate: www.wearesolo.com
Solo Paris: www.sologroup-paris.com
Solo midocean: www.midocean.com