The award, created by Prof. Philip Kotler, aims to honor companies that excel in creating innovative value for customers, achieving outstanding business results, and driving dynamic growth.

In Poland, the Kotler Awards were presented for the first time, marking a significant event in the context of the European market. This award is dedicated to organizations that, through innovation and effective actions, build a sustainable competitive advantage while contributing to economic development.

For the first time in Europe, the Honorary Kotler Presidential Award was granted, with President Lech Wałęsa as its laureate.

Prof. Philip Kotler is one of the most influential American economists in the world, often referred to as the "father of modern marketing."

Prof. Kotler is renowned for his global contributions to market economics, emphasizing the importance of the value that companies must provide to customers to succeed. He is the author or co-author of numerous books and economic articles that have transformed the way marketing is perceived—shifting it from a sales tool to a key strategic function within organizations. Throughout his career, he has also focused on social issues, business values, sustainability, and nonprofit marketing.

Prof. Philip Kotler emphasized the importance of the award: “The Kotler Awards Poland is a recognition of Polish organizations and key values in management.”

Sadia Kibria, Chairman & CEO of Kotler Impact Group, stated: “Kotler Impact believes that the current generations are sustainable, evolutionary, and prone to transformation. We achieve this through the accumulation of market diversity, implementation of core educational resources, and the engagement of business and professional leaders who strive for excellence. Kotler Awards is a way to honor these values.”

Mariusz Soltanifar, Chairman of the Jury of Kotler Awards Poland 2024, noted: “Kotler Awards Poland is a unique recognition of Polish enterprises on the international stage and an acknowledgment of brands for their outstanding marketing efforts and effective management.”

Dr. Eng. Jacek Kotarbiński, jury member, added: “The Kotler Awards are synonymous with exceptional recognition for Polish companies on a global scale and appreciation for their highest values in management.”

KOTLER AWARDS POLAND WINNERS

Honorary Awards

Kotler Presidential
Awarded for the first time in Europe
President Lech Wałęsa, Lech Wałęsa Institute

Excellence in Teaching Marketing
Award for an academic representative in marketing education, presented jointly with the Polish Scientific Marketing Society
Prof. Lechosław Garbarski, Kozminski University

Excellence in Non-Profit
Award for the best charity campaign
TVN Foundation, campaign "Podaruj Misia"

Excellence in Entrepreneurship
Award for a personal brand of an entrepreneur
Omenaa Mensah and Rafał Brzoska

Business Awards

SMALL COMPANY
Award for a small company with up to 50 employees
ACER

MEDIUM-SIZED COMPANY
Award for a company with 50 to 250 employees
Polski Lek Sp. z o.o.

LARGE COMPANY
Award for a company with over 250 employees
KRUK S.A.

B2B
Award for a business-to-business brand
SWPS University

TECHNOLOGIES
Award for a digital brand
Fast Tony

SERVICES
Award for a service brand
Mediaplus Warsaw Sp. z o.o. (Group One)

CONSUMER BRAND
Award for a consumer brand
ACER

TRADE BRAND
Award for a trade brand
PSB Group

Iconic Awards

ICONIC AD CAMPAIGN
Award for an advertising campaign post-1990
Orange, campaign “Serce i Rozum”

ICONIC BRAND
Award for a brand considered iconic
Polpharma, brand Acard

IMPACT BRAND
Award for a Polish brand with international success
FAKRO

INTERNATIONAL JURY OF KOTLER AWARDS POLAND

- Prof. Philip Kotler, USA

- Prof. Jacek Andrzej Blikle, Poland

- Prof. Dominika Maison, University of Warsaw, Poland

- Dr. Jolanta Tkaczyk, Kozminski University, Poland

- Dr. Barbara Mróz-Gorgoń, Wroclaw University of Economics, Poland

- Dr. Adam Oleksiuk, Warsaw School of Economics, Poland

- Dr. Eng. Jacek Kotarbiński, Poland

- Dr. Magdalena Krukowska, Forbes Poland, Poland

- Charlie Isaacs, Salesforce, USA

- Sadia Kibria, Kotler Impact, Canada

- Artur Kurasiński, Poland

- Tomasz Marszałł, Levann, Poland

- Mariusz Soltanifar, Kotler Impact, Netherlands

- Jacek Szlak, Marketing przy Kawie, Poland

- Mikołaj Kunica, Business Insider Poland

- Roman Młodkowski, Biznes24, Poland

- Virginia Yanquilevich, Dopper, Netherlands

- Nicolas Weisensee, Impero, Germany

Media Partners:

- Business Insider Poland,

- Biznes24,

- Marketing przy Kawie

Supporting Partner: Melmak Marketing Agency