A strong PIAP voice in the discussion on the future of amber

Zbigniew Grzeszczuk participated in an interdisciplinary debate alongside representatives of business, science, art, and tourism. The discussion focused on new ways of using amber—not only in jewelry, but also in marketing, premium product design, and brand value creation.

PIAP’s presence in this group highlights the growing role of the promotional products industry in developing innovative, high-quality solutions based on local heritage.

Exchange of knowledge and inspiration

The seminar included three thematic panels, case studies, and numerous industry discussions. The participation of experts from various sectors created space for sharing experiences and building new directions for collaboration.

AMBERIF in brief

AMBERIF Spring 2026 was a three-day event held at AMBEREXPO, combining a trade fair, seminars, fashion shows (including the AMBER Vibes gala), competitions, and networking opportunities, bringing together participants from Poland and abroad.

Amber as inspiration for the promotional industry

PIAP’s participation in the event confirms the potential of amber as a material for creating unique promotional products—from premium gadgets to corporate gifts—as well as the importance of cross-industry collaboration in market development.