
TRADE FAIRS | 02 February 2024
OOH Magazine with the PROMO SHOW trade fair catalog
The new OOH magazine features interviews with top directors and anniversary discussions with representatives of the advertising industry, as well as a compendium of industry news, expert case studies, and columns. Additionally, the trade fair catalog for PROMO SHOW complements the knowledge base.
The latest issue opens with an interview featuring Headwear Professionals, celebrating its 50th anniversary. Marcin and Michał Matwiejczyk talk about the beginnings and development of the brand, customer relationships, flagship products, and future plans. Representatives from major brands and companies such as AVON, Starbucks Polska, Jack Wolfskin Poland, and Coca-Cola HBC Polska have also been invited to contribute to the magazine. The issue also includes interviews with exhibitors of the trade fairs, discussing business building in the advertising industry, major challenges, and milestones faced.
Those seeking more marketing inspiration must definitely take a look at the trade fair catalog, and of course, attend the February PROMO SHOW. This will once again be a special edition. Last year's event featured nearly 210 exhibitors and over 8,000 visitors from 47 countries. Currently, over 270 exhibitors have confirmed their presence at PROMO SHOW, offering a wide range of media and machinery for the advertising segment, textile printing, and promotional item marking.
PROMO SHOW will take place on February 14-15, 2024, at EXPO XXI Warsaw. Free registration for the trade fair is ongoing – those who have not yet registered can do so HERE. The new issue and trade fair catalog can be downloaded HERE