Marketing Budget
In this issue, you will learn about the key elements of a marketing budget and how to avoid the most common mistakes in planning expenditures. Our experts reveal how to build an effective financial plan for 2025—from identifying priorities to optimizing campaigns and selecting the most cost-effective communication channels. You will also discover which platforms are underrated and which ones marketers spend too much on, as well as what to focus on in future campaigns to achieve the best results.

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39% of marketers plan to increase investments in marketing activities, especially in the areas of sales support and digital marketing—according to the latest report on changes in the marketing budgets of Polish companies. You can read more about this in the article by Donata Wilczewska, who discusses the findings of the CIMO Standards & Foresight study.

In this edition of "M+", we also advise on how to plan an effective campaign with a limited budget, how to allocate funds efficiently for branding and performance marketing, what to remember when designing campaigns for Gen Z and silver surfers, how to plan a flexible budget for TikTok, and how to incorporate podcasts into your company’s marketing strategy and plan. You will see how much you can earn by simplifying communication (and how to do it), and learn about generational differences in budget approaches discussed by Witold and Tomasz Kowalski in the series "Boomers to Gen Z, Gen Z to Boomers."

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We also encourage you to read articles outside the main topic of this issue. They will help you understand how to effectively manage a marketing team and how ChatGPT and Microsoft Copilot are changing the way users formulate queries. You will also learn how to create campaigns and messages that are ethically aligned and why you should not blindly imitate market leaders.

The latest issue is also filled with inspiring interviews and regular columns. In a conversation with Łukasz Murawski and Magdalena Zaremska, David Airey—author of "Logo Design Love" and "Identity Designed"—talks about logo design and visual identity. You will also read an interesting column and case studies of the activities of brands like Maro Home, Lech, and the Podlaskie Voivodeship.

From the topic of the "M+” 67, you will learn, among other things:

- how to create a good budget and develop an effective marketing plan for your company,

- where to start when working on a budget and how to spend marketing money effectively,

- how to identify budget priorities for different channels,

- how to effectively split the budget between branding and performance activities,

- what strategies and ideas to implement in your marketing plan to improve results and accelerate business growth,

- what to keep in mind when planning marketing activities for Gen Z and silver surfers,

- how to effectively run a campaign with a limited budget,

- what costs are associated with digital accessibility and how to estimate them,

- how to prepare a flexible marketing plan for TikTok without straining the budget,

- how to save the budget and earn more by simplifying communication,

- how to wisely allocate resources and increase campaign effectiveness in Google Ads,

- how to incorporate podcasts into your company’s marketing strategy and plan,

- how to optimize printing costs for POSM materials and gifts.

From the special supplement on business gifts, you will learn, among other things:

- how to choose the right gadget in 2024,

- what are the best practices for setting a budget for business gifts,

- how to measure the effectiveness of activities using promotional gadgets,

- what trends are in business gifts for the upcoming holiday season,

- which items are best suited for personalization and how to do it effectively,

- how to enhance the perceived value of gadgets without overspending the marketing budget,

- what are the most common mistakes in marketing campaigns using promotional items.

"M+” 67 contains 148 pages of reading and many tips that will help you budget and plan marketing activities more effectively.

In the new issue of "M+", knowledge has been shared by: David Airey, Daria Anioł, Piotr Bombol, Maciej Borowy, Katarzyna Bronowska, Adam Burzyński, Karolina Chećko, Agata Chmielewska, Justyna Dzikowska, Edyta Klęczar, Agnieszka Grzesiek-Kasperczyk, Anna Gruszka, Agnieszka Haponik, Aleksandra Jackowicz, Beata Jacak-Drabik, Judyta Kokoszkiewicz, Witold Kowalski, Tomasz Kowalski, Tomasz Knitter, Weronika Ladzińska, Anna Ledwoń-Blacha, Marcin Łukasik, Grzegorz Mogilewski, Łukasz Murawski, Robert Niebrzydowski, Adrian Palak, Dominika Rozprzak, Adam Sawicki, Katarzyna Stempniak, Jacek Szlak, Jacek Szostak, Mateusz Zapała, Magdalena Zaremska, Tomasz Warlich, Paweł Wielkopolan, Paulina Wiesiołek, Maja Wiśniewska, Donata Wilczewska, Kornel Wilde, Magdalena Wójcik, Marcin Wsół.

We are convinced that this issue of "Marketer+" will provide you with valuable knowledge and inspiration to help you manage your budget and marketing plan even better.

Order "M+” 67 on Marketing Budget and Plan