The topics discussed during the Forum have attracted the attention of leading global organizations representing research companies, such as ESOMAR, IA, and MRS. For the first time in history, these organizations have joined forces to collectively support the Global Data Quality initiative.

The second edition will focus on three key challenges related to research processes: • recruitment of research participants, • maintaining high data quality, • cybersecurity in research.

This year's event, which will take place both in-person and remotely, will host around 300 representatives from over 80 organizations across Poland.

On the stage of the II Data Quality Forum, experts from 13 organizations will present: SoftArchitect, KWKR Konieczny Wierzbicki i Partnerzy, Opinia24, Minds&Roses, Difference, ABR Sesta, PowerGam, Kantar, Radio Research Committee, Adres:Media , the Foundation for Market and Social Research, Gemius, and Zymetria.

As the originator of the Forum, we are committed to continuously improving methods, sharing best practices, and building relationships between organizations. After the success of the first edition, which attracted over 150 participants from 51 organizations, we are continuing our mission to inspire innovative solutions in market and opinion research. The first Forum not only confirmed the need for such initiatives but also reinforced our belief that collaboration and experience-sharing among experts are crucial for the development of the entire industry. Through the Forum, we are creating a community that shapes the future of research.

Rafał Sobczak, CEO of SoftArchitect.

In an era where "data has become the fuel of the 21st century," its quality and reliability are becoming increasingly crucial. As a Forum community, we are committed to improving methods and tools to meet the growing demands of a changing reality. Our priority is to support the processes of collecting valuable, reliable data that will provide a solid foundation for making important business decisions.

Grzegorz Kowalski, New Business Director, SoftArchitect.

The partners of the II Data Quality Forum are: Grupa Maspex, the Faculty of Management at the University of Warsaw, the Association of Nationwide and Local Radio Employers MOC FM, the Polish Chamber of Promotional Items, the Warsaw School of Advertising, KWKR Konieczny Wierzbicki i Partnerzy.

The media partners are Brief Magazine, Brief.pl, Radio Kolor 103 FM, and Marketing przy kawie.

Registration link and more information available at: https://www.softarchitect.pl/forum-jakosci-danych

Social media: LinkedIn Data Quality Forum: https://pl.linkedin.com/showcase/forum-jako%C5%9Bci-danych/ LinkedIn SoftArchitect: https://www.linkedin.com/company/softarchitect/

Media contact:

Anna Wiater Communication Office of the II Data Quality Forum Phone: +48 696 922 076 E-mail: a.wiater@softarchitect.pl