As part of the campaign, participants can receive one of the limited-edition caps designed around themes related to Polish cities, mountains, coastal areas, and tourist regions. The contest task is to create a creative photo featuring the cap and post it on social media.

Each stage lasts two weeks, and the jury will select three authors of the best photos to win prizes and advance to the final. From these, the main prize winner will be chosen — a weekend stay for up to eight people in a comfortable house located in the picturesque Beskid Żywiecki (SOLNA). The final selection and award ceremony will take place during the Marketing Festival (September 17–18, 2025).

The contest is open to advertising agencies and their staff. Entries for each new round of caps are accepted one week before the start of the next stage. An individual or agency can participate in a maximum of two stages.

The media partner of the contest is OOH magazine.

Details and the entry form are available at:
https://headwear.com.pl/2025/06/24/konkurs-czapkapelnaatrakcji/