The key challenges shaping modern marketing were at the heart of the discussions: the development of artificial intelligence, digital transformation, changing consumer behaviour, and building strong, trustworthy brands. The programme featured inspiring presentations, best-practice showcases, panel discussions and conversations with experts from the worlds of marketing, media, advertising and technology.

MARKETING X provided a platform for knowledge sharing, networking and exploring new perspectives for the industry. Every participant received a copy of the latest issue of WerbePunkt magazine.

The next edition of the conference is scheduled for 13–14 October 2027 in Vienna.