NONE | 25 May 2026
semKRK #24 BIG - 3.06.2026 in Cracow - save the date
After the successful semKRK workshop#2, the event organized by DevaGroup returns to Stara Zajezdnia in its well-known format. Internet marketing enthusiasts from all over Poland will once again come to Kraków to take part in semKRK#24 BIG — to gain new skills, exchange experiences, and spend time in a great atmosphere. Participants can look forward to valuable presentations, opportunities to connect with company representatives, specialist workshops, and an AfterParty in the heart of Kraków’s Kazimierz district. What exactly has been prepared for attendees?
Top-Level Expertise and Knowledge
Leading industry experts will take the stage — experienced practitioners who regularly speak at the most important marketing conferences and are among the first to share the latest knowledge and trends from their fields of expertise.
Speakers will include:
More speakers will be announced on the event website as well as on the event’s Facebook and LinkedIn profiles. Be sure to follow them for updates!
semKRK Awards 2026 Gala
The BIG edition also includes the announcement of the semKRK Awards winners and the presentation of trophies — for the ninth time already. The judges (former semKRK speakers) recognize the best SEO, Google Ads, and E-commerce campaigns carried out on the Polish market over the past year.
Workshops Before semKRK#24 BIG
On May 27 and 28, workshops will take place within the Google Ads & Analytics and SEO tracks. These are unique online training sessions tailored to specialists whose needs go beyond the standard courses available on the market.
Workshop Agenda
May 27 | SEO:
Current trends in generative search, GEO, AEO, and LLMO, increasing the chances of content being cited by Google and language models, and drawing practical SEO conclusions from data and documentation.
Hosted by: Katarzyna Baranowska, Ewelina Podrez-Siama, Rafał Borowiec.
May 28 | Google Ads & Analytics:
Common Google Ads mistakes and how to avoid them, optimizing PMax campaigns, and using AI in everyday work.
Hosted by: Aleksandra Kuszewska, Andrzej Brandt, Mateusz Muryjas.
Knowledge, Networking, and Entertainment
Knowledge is one thing, but industry relationships are equally important! semKRK is known for creating excellent networking opportunities. Longer breaks, chillout zones outside Stara Zajezdnia and on the mezzanine, as well as the AfterParty (which often lasts until dawn) encourage both meeting new people and reconnecting after years, while also providing space to exchange experiences and proven best practices.
About the Organizer
DevaGroup is an agency with many years of experience in SEM and SEO. For the past 10 years, it has organized semKRK — a conference for SEM and SEO specialists where the entire industry comes together. Participants have repeatedly filled venues such as Stara Zajezdnia (approx. 600 attendees) and Manggha Museum (approx. 300 attendees) in Kraków.
Since November 2023, semWAW has also been organized — a sister event of semKRK held in Warsaw, enjoying equally high popularity.
DevaGroup strongly supports industry integration and aims to create space for knowledge exchange in a relaxed, barcamp-style atmosphere. At the events, attendees can meet numerous sponsors who prepare special offers, showcase their tools, and help create an amazing atmosphere.
Key Links
+48 791 354 426
biuro@piap-org.pl