An International Brand Built on Relationships

The international success of PROMO SHOW is the result of a well-planned promotional strategy and ongoing support from international media partners. With each edition, the event attracts an increasing number of visitors from across Europe and beyond. This year, international visitors included strong delegations from Germany, the United Kingdom, the Baltic States and Central Europe (the Czech Republic, Slovakia, Ukraine and Hungary), Scandinavia, as well as southern and western parts of the continent – including Italy, Spain, France, the Netherlands and Georgia. Exhibitors themselves are also a key pillar of the event's success, promoting the trade fair at other industry events around the world and further expanding its global reach.

VIDEO: https://www.youtube.com/watch?v=-fxykCn43dM

PROMO SHOW Gala – Effective Networking

The Exhibitors' Evening has become known within the industry as the "third day of the trade fair", providing ideal conditions for establishing direct business connections. Last year's edition attracted more than 1,000 participants from Poland and abroad.

According to Monika Opałka, Sales Director at OOH magazine, the event has become a key networking platform:

"The evening gala brings together leading agencies from across Europe. We create an environment where people can discuss trends, share experiences and build relationships in a relaxed atmosphere – relationships that have a real impact on the growth of businesses and the advertising industry."

The impressive scale of the previous edition, PROMO SHOW 2026, is reflected in the statistics. Nearly 300 exhibitors presented their offerings across three exhibition halls, and the trade fair welcomed 9,500 visitors. You can view the event gallery here –> CLICK HERE.

PROMO SHOW 2027 will take place on 27–28 January 2027 at EXPO XXI Warsaw.

The organisers are already encouraging visitors to register free of charge and explore the exhibitors' offerings:

REGISTRATION

EXHIBITOR LIST 2027