Dr Marek Borowiński

A leading expert in color psychology, neuromarketing, POS materials and sales optimization. He combines scientific knowledge with hands-on experience to create effective POS solutions that engage the senses and influence purchasing decisions. Author of the book 'Doctor Color' and a respected speaker, frequently featured as an expert on television and radio. He helps brands create memorable shopping experiences that increase customer loyalty.
https://marekborowinski.com/ 

Paweł Pańczyk, Wiadomości Spożywcze

Publisher and media manager specializing in the FMCG, retail and marketing sectors. He heads the Wiadomości Spożywcze portal and SpożywczaTV studio and contributes to the development of HURT & DETAL magazine and Food from Poland. Producer and host of business interviews, video formats and conference projects. He graduated in Management and Economics from the University of Warsaw and also completed American Studies and executive education at the Warsaw School of Economics.

Witold Tomaszek, Reprograf-Grafikus

Marketing and sales executive with 30 years of experience in the printing industry. Currently Marketing Director at Reprograf-Grafikus S.A. He previously spent many years developing HP's printing business in B2B and B2C markets. His expertise includes brand development, go-to-market strategy, and integrating marketing with sales. As a juror, he focuses on functionality, production quality, manufacturing technology and the effectiveness of POS projects in supporting sales.

Sylwia Kryśkiewicz-Ficoń, Bell

Trade marketing and POS expert with extensive international experience in the beauty, FMCG and pharmaceutical sectors. She manages the entire POS development process—from concept and design to production, budgeting and in-store execution. She specializes in innovative display concepts and trade marketing strategies that improve sales performance and customer experience.

Kamil Kalicki, adsystem.

Helps brands stand out where first impressions matter most—offline. He specializes in B2B sales development and exhibition solutions supporting sales, marketing and brand visibility. A Management Board Member of the Polish Chamber of Promotional Products (PIAP), actively engaged in developing the promotional products industry and fostering knowledge sharing and business networking.

Maria Rumian, Trendfactory

Responsible for developing the Polish and CEE markets in the corporate gifting segment. She oversees B2B sales of the Rituals brand for companies and has over eight years of experience in the promotional products and textile industries, specializing in end-to-end project management, B2B sales and e-commerce development across Poland and international markets.

Competition Information

Entries for the POS STARS competition are open until August 7, 2026.
Competition Rules – HERE.
Entry Form – HERE.

More information: Magdalena Wilczak | +48 884 077 607 | magdalena@oohmaagazine.pl

All submitted entries will be exhibited live on September 16–17 during the International Advertising and Printing Trade Fair Festival Marketing. Visitors will also be able to vote for their favorite POS display in the Audience Award category. After the event, an online vote will determine the Internet Users' Award winner.

Free trade fair registration – REGISTRATION
More about the competition – HERE