Mobile takes centre stage again

Just a few years ago, mobile apps were, for many companies, merely an additional channel for communicating with customers. Today, they are increasingly becoming the centre of an entire service ecosystem and the most important touchpoint with users. Sales are made, customer loyalty is built and new services are developed within apps.

However, as the importance of apps continues to grow, so does the number of challenges. How can companies effectively acquire users? How can they increase engagement and retention? How can they monetise a product without compromising the user experience? And how can AI be used to support business growth rather than simply serve as a marketing add-on?

These are precisely the questions at the heart of the Mobile Trends for Experts 2026 programme.

For those responsible for product development

For years, Mobile Trends for Experts has attracted people who do not simply follow trends, but make decisions that have a real impact on the development of products and organisations.

Participants include Product Owners, Product Managers, UX experts, marketers, growth specialists, business leaders and professionals responsible for mobile strategy at some of the largest companies. More than 75% of attendees are management-level professionals and decision-makers.

As a result, discussions at the conference go beyond technology to cover strategy, growth, building competitive advantage and effectively scaling businesses through mobile.

A programme built on practice, not theory

The Mobile Trends for Experts 2026 programme will explore mobile from the perspectives of product, business, technology, marketing and UX.

The agenda will cover topics including the use of AI in applications, retention and monetisation, user acquisition, mobile commerce, loyalty, personalisation and designing experiences for different user groups. The programme will also address regulations, security and connecting the online and offline worlds.

The organisers are focusing above all on practical knowledge – real-world case studies, data and experience from actual implementations. Participants will learn, among other things, how to find the right balance between User Acquisition and monetisation, use AI to increase sales, build loyalty within an app and avoid costly product mistakes.

This practical approach has been appreciated by conference attendees for years.

— The Mobile Trends conference is above all a treasure trove of knowledge and practical insights. I am genuinely surprised by how much value can be delivered in such short presentations, — says Ilona Przetacznik, a participant and speaker at one of the previous editions.

Speakers at Mobile Trends for Experts 2026 will include experts from companies such as Asana, Wirtualna Polska, LPP, Orange, TAURON, x-kom, Allegro, Empik, Audioteka, InPost and Fitatu.

Conversations that start at the conference

While the substantive content remains the foundation of the event, participants have also highlighted the unique atmosphere of the conference and the opportunity to have valuable conversations with people facing similar challenges.

— What makes me happiest and most satisfied is that people here are constantly talking. They listen to presentations, but they are not afraid to approach someone, ask questions and share their impressions, — says Lucy Szaszkiewicz, a long-time participant of the event.

This is why Mobile Trends for Experts is a place where professionals from a wide range of industries come together – from fintech and e-commerce, through media and services, to startups and large companies developing and implementing their own mobile solutions.

Why do participants come back?

At previous editions of the conference, participants exchanged thousands of business contacts and established collaborations that later developed into concrete projects, partnerships and implementations.

Artur Kurasiński also highlights the importance of such meetings, pointing out that in a world full of online meetings, the opportunity to meet and talk face-to-face with people from the industry remains one of the event’s greatest values.

— Above all, it is an opportunity to meet people from a broadly understood range of industries – finance, mobile and various related sectors. For me, this is very important – network, network, network, meaning meeting offline, not just online, — says Artur Kurasiński.

The organisers announce that this year’s edition will once again feature plenty of opportunities for networking, informal conversations and sharing experiences among participants.

Warsaw and online

Mobile Trends for Experts 2026 will take place on 29–30 September 2026 at the Campanile Warsaw Airport Hotel in Warsaw. The event will also be available online.

Ticket sales are already underway. The organisers have also prepared a special TOTAL package, which includes participation in both Mobile Trends for Experts 2026 and the spring edition of Mobile Trends Conference 2027 in Kraków. It is an option for those who want to attend both events organised by the Mobile Trends community and take advantage of the most attractive offer currently available.

Use the discount code MEDIA10 when purchasing your ticket to receive a 10% discount.

🎫 Get your ticket: https://2026.mobiletrends.pl/rejestracja

Key information:

• Website: https://2026.mobiletrends.pl/
• Tickets: https://2026.mobiletrends.pl/rejestracja
• LinkedIn: https://www.linkedin.com/company/mobiletrends-pl/
• Facebook: https://www.facebook.com/mobiletrendspl
• Instagram: https://www.instagram.com/mobile_trends/

See you in Warsaw and online!